Super Mario Land cover art

Super Mario Land Game Boy

Average Sale Price £13.15 ▲ 22.8% this month
Price Range £5.00 – £19.99
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Price History

Date Avg Price Low High Sales
2026-04-05 £13.15 £5.00 £19.99 10
2026-04-04 £10.70 £5.00 £16.95 10
2026-04-03 £14.38 £5.00 £42.30 10
2026-04-02 £14.08 £5.45 £42.30 10
2026-04-01 £13.61 £5.45 £42.30 10
2026-03-31 £14.34 £6.95 £42.30 10
2026-03-30 £13.81 £6.95 £42.30 10
2026-03-29 £14.56 £6.95 £42.30 10
2026-03-28 £17.28 £5.00 £42.30 10
2026-03-27 £16.75 £5.00 £42.30 10
2026-03-26 £16.84 £5.45 £42.30 10
2026-03-25 £13.98 £5.45 £42.30 10

Game Info

Developer
Nintendo R&D1
Publisher
Nintendo
Platform
Game Boy
Release Year
1989

Screenshots

Super Mario Land screenshotSuper Mario Land screenshotSuper Mario Land screenshot

Game History

Super Mario Land was developed by Nintendo R&D1 and published by Nintendo for the Game Boy handheld console. The game was directed by Gunpei Yokoi and designed by Shigeru Miyamoto, who created the original Super Mario Bros. series. It served as a launch title for the Game Boy in Japan and became one of the system's most important early releases.

The game was first released in Japan on April 21, 1989, alongside the Game Boy hardware itself. It subsequently launched in North America in July 1989 and in Europe in September 1990. Super Mario Land became one of the best-selling Game Boy titles and helped establish the handheld as a viable gaming platform during its competitive early years against the Sega Game Gear and Atari Lynx.

Critically and commercially, Super Mario Land was a major success. It received positive reviews for bringing the Mario franchise to a portable system without sacrificing core gameplay mechanics. The game's tight controls, level design, and colorful presentation impressed players and critics alike. It sold millions of copies worldwide and remained a system-seller for Game Boy throughout the late 1980s and early 1990s.

For modern collectors, Super Mario Land holds significant historical importance as a landmark title that proved handheld gaming could deliver authentic console-quality experiences. Original cartridges remain highly sought after, particularly first edition releases and variants with Nintendo's "Nintendo Seal of Quality" label. The game is considered essential to any serious Game Boy collection.

An interesting development aspect is that the game features a unique art style and setting that differs substantially from the traditional Mushroom Kingdom aesthetic. The protagonist travels through different themed worlds rather than linear castle stages, showcasing Nintendo's willingness to experiment with the Mario formula on handheld hardware. The game also introduced mechanics and enemies that would influence later Mario titles. A sequel, Super Mario Land 2: 6 Golden Coins, was released in 1992 and expanded upon the original's success.